eyerim.sk
The fastest-growing online eyewear retailer in Central and Eastern Europe needed lawyers who could handle the daily challenges of a rapidly growing scaleup, complex negotiations with international VC investors and expansion into new markets.
The client is the fastest-growing online eyewear retailer in Central and Eastern Europe, with revenue of over EUR 13 million. For a long time, this unique scaleup struggled to find a law firm that would
- take on the role of in-house lawyer and handle the day-to-day matters of a fast-growing company
- represent it in negotiations with international venture capital investors
- help it expand into new markets and deal with cross-border matters
We regularly define the client's business goals and the areas of the company most important for its growth. We structure the legal work around them.
- VC investment and fundraising. External financing is critically important for a B2C scaleup. We represent the client in negotiations and relationships with international venture capital investors and other creditors. In total, we have worked on financing of over EUR 2 million. We also connect the client with selected funds from our network of 130+ VC investors and help it raise investment.
- Expansion. The client operates in 9 markets and often deals with cross-border legal matters. For this, it uses our one-stop-shop service and our network of partner firms. In addition to localising contracts and handling matters with suppliers and customers, we helped the client open a brick-and-mortar optician's store in the Czech Republic.
- Day-to-day operations. Growth and increasing revenue are essential for the client. We therefore focused our energy on improving customer documents – general terms and conditions, the complaints policy and GDPR documentation. Our work increased legal certainty for customers, made complaint procedures clearer and improved communication with customers.
- Speed and availability. A three-member team works on the project. Because team members can cover for each other, we can respond at very short notice, within 24 hours if needed.
Martin Zahuranec,
Yassaman Omidbakhsh
It is very rare for law firms to adapt to the modern needs of tech projects of all sizes. MATHISON solves exactly this problem. For us, as a company in the scaleup phase, it is essential to have a lawyer for both routine matters and demanding projects such as investor relations, disputes and more.
The approach of MATHISON's lawyers is exactly what tech projects need – they adapt to the fast pace of business and always offer solutions that help the company in the long term. When expanding into new markets and fundraising, we also make use of their broad network of foreign law firms and investors.
We are extremely satisfied with the firm's partners, Eva Schin and Oliver Majdúch. They take a personal approach, are always available and come up with creative solutions. For more than 6 years (during our growth from EUR 5 million to over EUR 13 million), they have been an integral part of our company and think strategically about legal services, in the interest of our business. Simply put, MATHISON is not just our lawyer, but a true partner.